An Exploration of Tomorrow's Billboards proposes an alternative way in which you can understand an exhibition in the Information Age.
Combining the use of spatial beacon technology and the tailor made app “MoPho”, artworks can be viewed through the viewers’ smart device. This method of exhibition production allows visual content to be experienced in a new light; it can be customised to suit a variety of branding, communicative and curatorial needs. Perhaps, most interestingly this concept invites the audience to engage with the consumption of information in an entertaining way - the experience takes place in the hands of the viewer.